Whenever an organization decides to buy, the decision is always an aftermath of a series of processes. The decision may be instantaneous or take a long time though buying is a process and not an event (Woodruff, 2005). No matter the length of the process the origin is when a company becomes aware of the need (Woodruff, 2005). The need is then identified and the organizations searches for avenues through which the needs can be met. In the process of information or data gathering, the criteria that will be used in buying affects the buying process and should therefore be evaluated and refined.
The decision process
Friday, June 16, 2017
Woodruff - Barcomb
This is more of a research phase where the organization analyses itself, processes together with the industry to come up with the aspects in which it is lacking). Moreover, the organization can establish areas in which it can improve in so as to aid the establishment of its presence in the industry. i. Evaluation In this phase the results from the searching phase are analyzed and the requirements clearly brought out.
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